Alshiaka came to visit in search for a new concept to present all the products starting from thobe, yashmac, underwear to accessories such as parfumes, wallets, watches. The aim of the project was mainly to reduce expansion cost, upgrade the brand image, increase sales while providing less staff’s interference but more consumer-product interaction. Each product had different design styles and large variety of colors. The sketching with brain storming started where and how to display each category while searching the best way to make customer feel the renewed brand image with more welcoming sense.

The concept turned out successful and Alshiaka increased sales opened many stores in Jeddah, Riyadh, Makkah, Jizan, Taif, Buraydah, Abha and Yanbu.